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Online dating is different from shopping for, say, a sweater, he explains: “Once you decide on the sweater you want, you can get it.
But with dating, the sweater has to agree, too.”Another reason for the low satisfaction scores may be that “most dating sites have some misalignment between profit model and user experience because they are financed through subscription fees or advertising,” says Scott Kominers, Ph.
Our survey included many people who at some point had used a dating website or an app, as well as a subset of 9,600 respondents who used them in the past two years.
The more recently active group rated specific sites. On the one hand, the numbers indicate that these sites are helping people find mates.
D., a junior fellow in economics at Harvard University.
In other words, there’s no incentive for them to make the experience speedy.
So when Roberta Caploe was ready to start dating again after a divorce, she didn’t ask her friends to fix her up or feel the need to frequent bars or health clubs.But the responses from the more active group suggest they’re highly frustrated.